Wine Distributor and Importer Guide: The United Kingdom (Updated 2024)
The first thing to note is that white is preferred to red. In a major survey of UK drinking habits, dry whites came top, with 41% of respondents preferring bestsellers like Pinot Grigio. A little behind on 38% were full-bodied reds like Shiraz. Anyone who has lived in Britain will be unsurprised at the popularity of Prosecco, which sells more than Champagne.