Vinaty Magazine

Markets & Countries

Detailed analysis of wine markets by country and region, including export/import trends, consumer preferences, and statistical insights.

After the first meeting. How to evaluate an importer s portfolio before following up

After the First meeting: How to Evaluate a Wine Importer’s Portfolio

Magazine, Markets & Countries / After the First meeting: How to Evaluate a Wine Importer’s PortfolioBy /

The first meeting went well. The conversation flowed, the wine generated genuine interest, and there were signals worth paying attention to. Now comes the step that most producers handle instinctively: the follow-up. But between that moment and the next email, there is a stage that rarely receives the analytical attention it deserves. Reading the importer’s existing catalogue as a commercial document, before investing further time and credibility in a direction that may not be the right one.

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Illustration of a wine shelf for an article on how a winery can prepare for commercial cooperation with an importer.

How to Make Your Winery Importer-Ready Before You Send the First Email

Markets & Countries / How to Make Your Winery Importer-Ready Before You Send the First EmailBy /

Most first emails wineries send to international buyers never receive a meaningful reply. Not because the product lacks quality, but because the business behind it is not fully prepared to support a stable international relationship. Let’s consider what a potential importer looks for and whether your offer suggests a partnership that is seamless and reliable, or complicated and uncertain.

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Italy’s wine exports and production hit record highs in 2024.

Italy’s Wine Export and Production in 2024

Markets & Countries / Italy’s Wine Export and Production in 2024By /

Wine Production Volume in Italy In 2024, Italy’s wine exports reached record highs in both volume and value, despite global economic challenges and the threat of trade tariffs. Italy, already the world’s largest wine producer, was one of the few countries to record an increase in wine production in 2024. Output reached 44.1 million hectoliters,

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