According to the Trade Data Monitor Database, Germany’s wine market ranks third in the world in value, trailing only Britain and the USA and it ranks fourth in the world in volume. It is the world’s biggest importer of wine by volume. The value of the wine market in the current year has topped US$15bn. German imports fell by more than 6% from 2021 to 2022. It should also be noted that 63% of wine imports were bought in bulk.
Canada has a unique structure with regards to its wine market which is governed by provincial liquor control boards that hold a monopoly on the market. However, each province has a government-controlled liquor control board which regulates liquor licensing, importation of alcoholic beverages, labelling, and packaging standards. In the province of Alberta, the alcohol market is completely open and private. Four Canadian provinces account for 94% of all wine sales in the country, and these are: Quebec, Ontario, Alberta, and British Columbia.
The first thing to note is that white is preferred to red. In a major survey of UK drinking habits, dry whites came top, with 41% of respondents preferring bestsellers like Pinot Grigio. A little behind on 38% were full-bodied reds like Shiraz. Anyone who has lived in Britain will be unsurprised at the popularity of Prosecco, which sells more than Champagne.
The volume of wine imports into the country was $1.6 billion in 2021, making the Netherlands the 7th largest importer of wine in the world. Wine exports from the country amounted to a surprisingly large $469 million, or the 14th largest wine producer in the world by value.
In 2021, red wines accounted for about 40% of sales in Finland, white wines 35%, sparkling wines 21%, and rosés 4%. The most popular wines imported to Finland remain those from Chile, both red and white. Among the imported wines, Italian, Spanish, and Portuguese wines are also popular and closely follow Chile in the list of best-selling ones.
To start importing wines to Norway, there is no need to work through a monopoly, but rather to find a suitable importer with the necessary license for their activities. Restaurants and bars, no matter how large they are, most often will not be able to purchase wine directly from the manufacturer. The importer, in turn, will act as a distributor, selling your wine to hotels and bars, as well as to Vinmonopolet.
Ireland is an independent republic located to the west of the island of Great Britain. It is a member of the European Union, which ensures deep economic integration of the country in trade with Europe. The population is about 4.76 million people. The country has two official languages, Irish and English. It has a developed economy with GDP per capita $101,509 (nominal; 2023), which is the second largest in the world. Industry accounts for more than 45% of the economy and 80% of all exports. Ireland has well-developed trade and agriculture.
In 2021, Japan was the 5th largest wine importer in the world, with a value of $1.68B imported into the country. The most sought-after wine remains French, with $719M worth of imports, followed by Singapore ($254M), Italy ($185m), Chile ($144m), and Spain ($111m). In total, New World wines account for 39.5% of the wine market (2021).
Unlike Sweden and Norway, there is little to no government involvement in the regulation of alcohol sales. The UK government website reveals how little red tape there is: not even the need to specify the composition of a blend. The market for small importers is solid in a country of 4.6 million adults, whose per capita wine consumption is among the top ten countries in the world. As you might expect, however, more than eight tenths of wine is distributed by multinational companies through their supermarket connections – that’s according to Wine Business International. On-trade sales lag far behind, at less than 10%, with online sales about the same.
The US market has attracted the interest of wineries from all over the world, and not without cause. The US is the largest wine market in the world with the highest number of wine consumers. The USA is also the world’s second largest wine import by value, with a per capita wine consumption of approximately 10 liters per head.