Wine Distributor and Importer Guide: Denmark (Updated 2024)
Unlike Sweden and Norway, there is little to no government involvement in the regulation of alcohol sales. The UK government website reveals how little red tape there is: not even the need to specify the composition of a blend. The market for small importers is solid in a country of 4.6 million adults, whose per capita wine consumption is among the top ten countries in the world. As you might expect, however, more than eight tenths of wine is distributed by multinational companies through their supermarket connections – that’s according to Wine Business International. On-trade sales lag far behind, at less than 10%, with online sales about the same.