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Trade Show Contact (Winemakers’ Cookoff 2025):
Web: https://winemakerscookoff.com/
The Winemakers’ Cookoff returns to Paso Robles, California, on August 9, 2025, at the Paso Robles Event Center. Organized by the Paso Robles Rotary Club, this event takes place in the heart of California’s Central Coast wine country. The region lies midway between Los Angeles and San Francisco and offers rich viticultural heritage and picturesque vineyard views. Nearby, visitors can explore the historic downtown square, Mission San Miguel Arcángel, and Hearst Castle. With charming inns, acclaimed restaurants, and over 200 local wineries, Paso Robles provides the perfect setting for a festive and business-forward culinary experience.
Launched in 1999, the Cookoff has grown into one of the region’s most anticipated summer events. From the beginning, local winemakers have fired up grills and poured signature wines to compete in a spirited food and wine pairing competition. The event offers a rare opportunity to meet producers outside the tasting room and experience their wines with custom dishes. Over the years, the event has attracted distributors, sommeliers, and media who seek out rising stars in winemaking. Live music, crowd-voted awards, and a casual, friendly atmosphere make it easy to network and connect with both new and established labels.
In 2025, the Winemakers’ Cookoff continues to blend culinary flair with industry connections. The event supports trade engagement with informal tastings, firsthand conversations with winemakers, and sampling across dozens of Central Coast producers. Importers and distributors can discover wines with strong regional character and growing national appeal. Meanwhile, producers gain a platform to present wines in a dynamic setting that emphasizes personality, storytelling, and food compatibility. Proceeds benefit local youth scholarships, adding community value to every glass raised. With great wine, sizzling cuisine, and authentic California charm, the Winemakers’ Cookoff remains one of the most flavorful industry events of the summer.
