About Vinitaly China Roadshow
Trade Show Contact (Vinitaly China Roadshow 2025):
Web: https://www.vinitaly.com/en/events/vinitaly-around-the-world/vinitaly-china-roadshow/
E-mail: china@veronafiere.it

Vinitaly China Roadshow 2025 kicks off in September, visiting key cities like Shenzhen, Beijing, and Shanghai. Veronafiere, the organizer of the legendary Vinitaly in Verona, leads this dynamic showcase. Since its debut in China, the road show has built a strong reputation among trade professionals. Each edition attracts top Italian producers and trusted Asian buyers. This year, the event offers even more opportunities to explore Italian wine excellence in China’s fast-growing premium market.
Vinitaly China Roadshow teams up with the ICE Network to deliver another high-impact edition. Each stop features walk-around tastings at top-tier hotels. Wine and spirits professionals—importers, distributors, horeca buyers, sommeliers, KOLs, and media—join for a full-sensory experience. Alongside the main event, expert-led masterclasses spotlight key Italian wine trends. Meanwhile, Italian Wine Week returns for its fifth edition, energizing local bistros, wine bars, and restaurants across host cities.