São Paulo Wine Trade Fair (SPWTF) 2026

About São Paulo Wine Trade Fair

Trade Show Contact (São Paulo Wine Trade Fair (SPWTF) 2026):

Web: https://www.winetradefair.com.br/

E-mail: eventos@marketpress.com.br

Facebook: https://www.facebook.com/winetradefairsp/

Instagram: https://www.instagram.com/winetradefairsp

The São Paulo Wine Trade Fair (SPWTF) 2026 returns from May 27 to 29 at Expo Center Norte, São Paulo. This central venue offers excellent access to Brazil’s largest commercial hub. The event takes place in a dynamic business district, near iconic sites like the Museu da Língua Portuguesa and the historic Mercado Municipal. The organizer, São Paulo Feiras e Eventos, brings together global wine professionals in one of Latin America’s most vibrant cities. Attendees enjoy the city’s cultural richness, upscale dining, and lively wine bars surrounding the venue.

The fair began in 2022 and quickly gained recognition as a key event for the Latin American wine trade. Each edition features curated stands, networking lounges, and professional tasting zones. SPWTF attracts wineries, importers, distributors, retailers, and sommeliers looking to explore market opportunities. The event focuses on business development, sustainable practices, and brand visibility in the growing Brazilian market. Notably, the fair also welcomes spirits producers, offering a well-rounded portfolio for buyers. With each year, the exhibition grows in scale and relevance across the region.

In 2026, the program highlights innovation, education, and international expansion. Attendees will discover masterclasses, B2B meetings, and expert panels addressing consumption trends and regional growth. Wine importers benefit from tailored tasting sessions and face-to-face meetings with producers from Europe, the Americas, and beyond. Spirits professionals can also explore niche products and new distribution paths. Meanwhile, producers gain direct access to Brazilian decision-makers and on-trade professionals. The fair’s structure encourages meaningful conversations and long-term partnerships. Over three days, SPWTF 2026 creates a unique space where wine business and Latin American energy blend perfectly.

Why attend: Annual flagship wine and spirits fair in Brazil, focused on trade networking and education—including talks, roundtables, and exhibitions tailored for importers looking to access Latin American markets.