ProWine São Paulo 2025

About ProWine São Paulo

Trade Show Contact (ProWine São Paulo 2025):

Web: https://prowinesaopaulo.com/

E-mail: prowinesaopaulo@prowinesaopaulo.com.br

Facebook: https://www.facebook.com/prowinesp

Instagram: https://www.instagram.com/prowinesaopaulo/

Linkedin: https://www.linkedin.com/company/prowinesaopaulo/

ProWine São Paulo 2025 happens from September 30 to October 2 at Expo Center Norte, one of the city’s top event venues. Located in the North Zone of São Paulo, the venue offers quick access to hotels, restaurants, and cultural attractions. Visitors can explore nearby landmarks like the Portuguese Language Museum, Pinacoteca de São Paulo, and the historic Luz Station. The event is organized by NürnbergMesse Brasil in partnership with Messe Düsseldorf, both recognized for their expertise in global trade fairs.

The first edition of ProWine São Paulo took place in 2020 and marked a major shift in Brazil’s wine and spirits market. Since then, the event has gained strength and international visibility with every new edition. Designed for professionals, it brings together importers, distributors, retailers, and producers from all over the world. Each year, ProWine expands its exhibition space, increases business opportunities, and introduces new wine and spirits trends. Therefore, it stands today as the leading trade fair for the sector in Latin America.

ProWine São Paulo 2025 promises high-level networking, expert panels, and strategic meetings across the three-day program. Attendees will discover thousands of labels from key producing countries and emerging regions. In addition, guided tastings, masterclasses, and brand launches create valuable experiences for buyers and decision-makers. The event also supports education through ProWine Education and other training initiatives. So, professionals seeking innovation, knowledge, and business growth will find ProWine São Paulo an essential destination this September.

Why attend: Wine importers and distributors find strategic value at ProWine São Paulo 2025. The event gathers producers from over 30 countries in one place. This environment offers direct access to new labels, exclusive deals, and global sourcing opportunities. In addition, attendees build partnerships, explore market trends, and strengthen their portfolios with diverse and competitive products. Masterclasses and tastings allow professionals to evaluate quality before negotiation. By attending, importers and distributors expand their networks and stay ahead in a dynamic and growing wine market in Latin America.