Wine Importers and Distributors in Romania

Romania Wine Importers and Distributors Database

The Romania Wine Importers and Distributors Database offers an up-to-date, verified list of companies involved in wine import, wholesale, and retail. It includes large distributors, regional wholesalers, and specialized shops, with essential contact details, business focus, and target markets. This resource helps wine producers and exporters quickly identify suitable partners in a sizeable and steadily developing market with a strong local wine tradition.

Wine Culture and Market in Romania

Romania has a long history of winemaking and is one of Europe’s major producers, with over 180,000 hectares of vineyards. The country’s population of around 19 million supports a growing market for imported wines, with over €80 million worth imported in 2022, mainly from Italy, France, Spain, and Moldova.

Romania’s own wine production is diverse and vibrant, with regions such as Transylvania, Moldova, Muntenia-Oltenia, and Dobrogea offering varied terroirs and a rich heritage. Consumers appreciate both local varieties and imported labels, making Romania an appealing market for exporters looking to grow in Southeast Europe.

Distribution Channels and Buying Options

Wine sales in Romania span many channels. Major supermarkets and hypermarkets such as Carrefour, Kaufland, Mega Image, and Auchan dominate volume sales, while discounters like Lidl and Penny are also key players. Specialist wine shops and boutique retailers—including Vinexpert, Vinoteca, and Cramele Recaș Wine Shop—offer curated selections, while online platforms such as vin24.ro, vinul.ro, and bestvalue.ro are growing quickly.

Consumers also buy wines in duty-free shops at airports, through restaurants and wine bars, and directly from importers and distributors. E-commerce channels and private wine clubs are expanding steadily, catering to demand for premium, organic, and international labels.

Regulation and Industry Events

Wine importation in Romania is regulated by the National Office of Vine and Wine (Oficiul Național al Viei și Vinului, ONVV), which oversees licensing, quality control, import documentation, and market monitoring.

Romania also hosts important industry events such as the Vinvest International Wine Fair in Timișoara (the country’s largest and most prestigious wine fair), the Romanian International Wine Competition, Bucharest Tech Foodie, and various regional wine festivals in Transylvania and Moldavia that attract both local and international producers and importers.