There are a vast number of wine events taking place worldwide: wine fairs, wine festivals, and competitions for winemakers, all of which play a crucial role in the wine industry. In these formats, most wine producers can interact closely with end consumers. And of course, unique samples from limited collections are waiting to be discovered.

• Wine Festivals: Alongside professional participants, there is a significant presence of wine enthusiasts at these events. The format of such events appeals to a wide audience, with almost no restrictions on participants.
• Wine Fairs are tailored for industry professionals and serve as the main meeting point for wine producers with major dealers, importers, sommeliers, distributors, retail representatives, and restaurant businesses. Unlike wine festivals, the emphasis is less on attracting a broad public and more on providing a rich business program for wine industry professionals and leading market players.
• Wine Competitions: These are exclusively for industry professionals. A brief overview of competitions and upcoming event dates can be found here.

To summarise, different wine events offer distinct advantages for participants:

For wine enthusiasts: an engaged, interested audience, a wide selection of products in competition, the opportunity for direct contact and communication with producers.

For wine producers: new business partners, clients, and in-person communication with existing business partners. There’s also the opportunity to gather more information about competitors, as well as to establish direct contacts with foreign distributors, restaurateurs, and sommeliers, all with the aim of entering international trade networks, wine shops, and restaurants.

For sommeliers, importers, distributors, HoReCa buyers, network and non-network retail, and e-commerce: the opportunity to acquaint themselves with a wide range of wines in a relatively short period, gain insight into new product lines in the wine industry to expand the assortment of their own points of sale and networks, choose the most advantageous purchasing conditions, and other key advantages.