General information about Estonia
Estonia has managed to build a strong and competitive economy since regaining its independence in 1991. It is considered one of the most digitally advanced countries in the world, with a well-developed e-governance system, and a thriving technology sector. The country follows an open-market economy boasting low taxes, minimal bureaucracy, and a high level of foreign investment. The country’s key industries include information technology, telecommunications, manufacturing, and financial services. Estonia is also working to diversify its energy sector, reducing dependence on oil shale, and increasing the use of renewable energy sources like wind and solar power.
The country has experienced steady economic growth, with GDP per capita reaching around $46,000 in 2023. Estonia maintains low public debt, making its economy more resilient to external shocks. The rate of unemployment remains relatively low, while inflation has been controlled through prudent fiscal policies. The nation is also one of the most business-friendly in Europe, ranking highly in economic freedom, and a reputation of ease of doing business. Strong trade relations within the European Union and a stable financial system continue to support Estonia’s long-term economic development.
Wine Import in Estonia
According to the Statistics Department of Estonia, wine imports in 2024 were valued at €104m, exceeding the previous year’s figures by more than €10m, when the total volume was €90m.
However, if we refer to other sources, such as the OEC, wine imports in 2023 amounted to €97m.
Let’s take a closer look at the statistics on wine imports by country in 2024. France ranked first, accounting for 31% of total wine imports, totaling €32.2m. Italy followed, responsible for just over 20% and €21m. Spain came in third with 10.4% of all imports, valued at €10.8m. Other notable wine-producing countries include Germany, which held a 5.77% market share (€5.97m), as well as Portugal, Hungary, and Georgia, who each contributed <2% of total imports.
It is also important to note that Estonia serves as a key logistics hub due to its geographical location. While it is somewhat distant from the major wine-producing countries, it does play a key role in regional distribution. As a result, the import statistics include wine shipments from Finland, Denmark, Latvia, and Sweden. Collectively, these four countries accounted for nearly 20% of Estonia’s total wine imports. In addition, many large regional importers operate across the Baltic region, meaning companies based in the neighboring Baltic countries also actively trade in Estonia.
As mentioned earlier, Estonia is not only an importer, but also a re-export hub. A significant portion of its wine exports consists of re-exported wine. For example, in 2024, Estonia exported €11m worth of wine to Finland, representing more than half of its total wine exports. Latvia received 21.7% (€4.68m), while Lithuania accounted for 20.4% (€4.39m).
Alcohol consumption in Estonia
Wine is gaining a reputation as a refined and slightly more healthy alcoholic beverage becoming a common choice both at home, and in restaurants/bars. The fine wine market is also gradually blossoming, with increasing interest in sparkling wines. While Prosecco remains the leader in terms of volume, consumers are shifting toward Champagne, Crémant, and Cava, valuing terroir-driven producers. Still wines are following a similar trend, with a rise in demand for biodynamic and natural wines, especially among influencers and restaurants. Wines from Eastern Europe are also experiencing a renaissance, now offering drier, higher-quality options that provide great value and unique regional varieties.
According to data from the Estonian Ministry of Social Affairs, in 2021, in Estonia consumed 11.1 liters of pure alcohol, which is 0.3 liters more than the previous year. Light alcoholic beverages accounted for nearly 60% of total consumption, including 4.1 liters of beer, 2 liters of grape wine, and 0.5 liters of other low-alcohol beverages. Strong alcoholic beverages made up 4.5 liters per person, with 2.4 liters attributed to vodka. The increase in alcohol consumption in 2021 was driven by increased consumption of strong drinks such as whiskey, gin, and liqueurs, as well as a slight rise in beer, wine, and other low-alcohol beverage consumption. (sm.ee)
Additional useful information about wine imports to Estonia
Information on legislation related to the import and sale of alcohol can be found on the official website: https://www.emta.ee/en/business-client/taxes-and-payment/excise-duties/alcohol
The largest wine importers in Estonia
In Estonia, the wine market is dominated by major importers like Liviko, a leading distributor of global brands, including Bacardi. Founded in 1898, Liviko supplies wines from top producers worldwide.
Another key player is Prike, a major importer of premium wines from France, Italy, Spain, and beyond. Prike also promotes wine culture through tasting and industry events.
Baltic Pack EST focuses on retail and HoReCa distribution, and offers a wide selection of wines from Europe and the New World at highly competitive prices.
