Vinaty Magazine

Wine Industry Interviews

Conversations with wine importers, distributors, and industry experts sharing insights and market experience.

The Estonian Wine Market Through the Eyes of an Importer | Part 2: Market Dynamics

Wine Industry Interviews / The Estonian Wine Market Through the Eyes of an Importer | Part 2: Market Dynamics

By Ekaterina Strelyanaya / March 19, 2026

In this second part of our interview with Mari Koppel, Import Manager of MOE OU, Ekaterina Strelyanaya dive deeper into the shifting dynamics of the Estonian alcoholic beverage market. From the evolving preferences of consumers to the challenges faced by importers and producers, Mari provides a unique perspective on the current state and future of the wine market in Estonia, with the aim to help producers better calibrate their choice of partners and build stronger collaborations.

The Estonian Wine Market Through the Eyes of an Importer | Part 2: Market Dynamics Read More »

The Estonian Wine Market Through the Eyes of Importer Moe Oü | Part 1

Wine Industry Interviews / The Estonian Wine Market Through the Eyes of Importer Moe Oü | Part 1

By Ekaterina Strelyanaya / March 18, 2026

To truly understand the dynamics of the Estonian wine market, I spoke with Mari Koppel, sommelier of MOE OU. In this first part of the interview, Mari shares her insights on how Moe’s rich heritage shapes their approach to wine and their evolving wine portfolio.

The Estonian Wine Market Through the Eyes of Importer Moe Oü | Part 1 Read More »