What does it really take to sell imported wine in France? In this interview, Bordeaux-based importer Caroline Maurin explains how shifting from Nice changed her business, why French consumers are drinking less but better, and what foreign producers often misunderstand about the market.
Bordeaux, Strategy and Consumer Trends: Insights from Importer Adegas Travel | Part 2 Read More »
In this first part of our interview with wine importer Adegas Travel, we explore the complexities and opportunities of the French market for imported wines. From consumer preferences to distribution challenges, discover what it takes to succeed in one of the world’s most sophisticated wine markets.
Cracking the French Wine Market: Insights from Importer Adegas Travel | Part 1 Read More »
In this second part of our interview with Mari Koppel, Import Manager of MOE OU, Ekaterina Strelyanaya dive deeper into the shifting dynamics of the Estonian alcoholic beverage market. From the evolving preferences of consumers to the challenges faced by importers and producers, Mari provides a unique perspective on the current state and future of the wine market in Estonia, with the aim to help producers better calibrate their choice of partners and build stronger collaborations.
The Estonian Wine Market Through the Eyes of an Importer | Part 2: Market Dynamics Read More »
To truly understand the dynamics of the Estonian wine market, I spoke with Mari Koppel, sommelier of MOE OU. In this first part of the interview, Mari shares her insights on how Moe’s rich heritage shapes their approach to wine and their evolving wine portfolio.
The Estonian Wine Market Through the Eyes of Importer Moe Oü | Part 1 Read More »
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