Wine Production Volume in Italy
In 2024, Italy’s wine exports reached record highs in both volume and value, despite global economic challenges and the threat of trade tariffs.
Italy, already the world’s largest wine producer, was one of the few countries to record an increase in wine production in 2024. Output reached 44.1 million hectoliters, marking a 15% rise compared to 2023. However, it’s worth noting that 2023 was a relatively weak year historically, with production at just 38.31 million hectoliters.What’s truly impressive is the performance of Italian wine exports in 2024, which grew by 3.2% to 21.7 million hectoliters, with export value rising by 5.6% to €8.1 billion. This marks one of the highest export levels in history—Italy’s third-best year on record. Notably, Prosecco led the charge, with export volumes up 12% and value increasing by 9%.1
Despite headlines in the wine industry highlighting a record rebound in production, it’s important to note that Italy’s 2024 output still falls short of levels seen between 2019 and 2022, when annual production ranged between 47.5 and 49.8 million hectoliters.
Italy’s Wine Exports
What’s truly impressive is the performance of Italian wine exports in 2024, which grew by 3.2% to 21.7 million hectoliters, with export value rising by 5.6% to €8.1 billion. This marks one of the highest export levels in history—Italy’s third-best year on record. Notably, Prosecco led the charge, with export volumes up 12% and value increasing by 9%.1
The largest importers of Italian wine in 2024 were the United States, Germany, and the United Kingdom. In value terms, exports to the U.S. increased by 10.2%, reaching €1.93 billion. Exports to Germany rose by just under 4%, from €1.14 to €1.18 billion, while exports to the UK grew slightly from €842 million to €851 million (+1%).
The strongest growth was recorded in Canada and Russia. Canadian imports of Italian wine rose by 15.3% in value and 4% in volume. In Russia, imports surged by 40% in both volume and value.3,4
When it comes to regional dynamics, the sharpest declines in Italian wine exports in 2024 were seen in Basilicata (-42.4%), Marche (-29.7%), and Liguria (-24.1%).On the positive side, some regions showed strong export growth. Tuscany led the way with a 13.6% increase, followed by Valle d’Aosta (+11.1%), Calabria (+9.4%), Lazio (+8.5%), and Molise (+5.8%).2
The strongest contributions to export growth came from several regional trade surges. Tuscany saw a remarkable increase in exports to Turkey (+242.9%) and the United States (+12.3%). Campania boosted its exports to Switzerland by 26.1%, while Lombardy increased shipments to Spain by 11.1%. Lazio also stood out, with exports rising to Belgium by 20.8% and to the United States by an impressive 35.7%.2
In 2024, the vineyard area in Italy grew by 0.8% compared to 2023, reaching a total of 728,000 hectares. This increase comes in contrast to the overall decline in vineyard areas across the European Union, which saw a 0.8% decrease, totaling 3.2 million hectares.Italy, already the world’s largest wine producer, was one of the few countries to record an increase in wine production in 2024. Output reached 44.1 million hectoliters, marking a 15% rise compared to 2023. However, it’s worth noting that 2023 was a relatively weak year historically, with production at just 38.31 million hectoliters.What’s truly impressive is the performance of Italian wine exports in 2024, which grew by 3.2% to 21.7 million hectoliters, with export value rising by 5.6% to €8.1 billion. This marks one of the highest export levels in history—Italy’s third-best year on record. Notably, Prosecco led the charge, with export volumes up 12% and value increasing by 9%.1
Over 85% of wine imported into Italy is bulk wine, a factor that indirectly contributes to the growth in both wine production and exports. In 2024, this figure reached 2.9 million hectoliters, marking a 65% increase compared to the previous year.
1. OIV: State of the World Vine and Wine Sector in 2024
2. ISTAT: Le esportazioni delle regioni italiane – IV trimestre 2024
3. Gambero Rosso: Italian wine exports in 2024
4. Italian Food: Italian wine exports hit record high in 2024
