About Food & Life
Wine Fair Contact Details (Food & Life 2025):
Web: https://www.food-life.de/en/
Instagram: https://www.instagram.com/foodandlifemesse/

FOOD & LIFE 2025 takes place November 12–16 at Messe München in Munich, Germany. This biannual fair occupies six modern halls at Germany’s foremost venue for food, drink, and enjoyment. Visitors can easily access Munich’s historic center and landmarks like Marienplatz, the Frauenkirche, and the Viktualienmarkt. Organized by GHM Gesellschaft für Handwerksmessen mbH, the event brings together regional artisans, global beverage producers, and industry buyers in a vibrant and historic Bavarian setting.
The first FOOD & LIFE fair launched in 2004, and since then has grown into Germany’s largest specialist event for food and drink, operating twice yearly. The spring and autumn editions each welcome over 850 exhibitors from nearly 50 countries and approximately 85,000 visitors. Key features include live chef demonstrations, a FOOD START.up area showcasing emerging brands, hands-on cooking shows, and competitions. Furthermore, the fair emphasizes high-quality artisanal products, from craft brews and spirits to cheeses, chocolates, and organic beverages.
For wine and beer importers, distributors, and producers, FOOD & LIFE 2025 offers strategic exposure and business channels. The event features dedicated beverage clusters where professionals sample products and assess market fit. Additionally, the FOOD START.up area spotlights small-scale craft producers—ideal for sourcing authentic and innovative brands. Meanwhile, live cooking stages and pairing zones allow participants to explore synergy between food and drinks, from wines to specialty beers. Moreover, the fair’s strong attendance and media coverage give exhibitors a valuable platform for brand awareness and business connections. In sum, FOOD & LIFE 2025 blends consumer engagement with targeted trade opportunities, making it a must-attend event for beverage professionals.