Wine Market Analysis by Country & Region

Illustration of a wine shelf for an article on how a winery can prepare for commercial cooperation with an importer.

How to Make Your Winery Importer-Ready Before You Send the First Email

Markets & Countries / How to Make Your Winery Importer-Ready Before You Send the First Email

By Silvia Da Riva / March 4, 2026

Most first emails wineries send to international buyers never receive a meaningful reply. Not because the product lacks quality, but because the business behind it is not fully prepared to support a stable international relationship. Let’s consider what a potential importer looks for and whether your offer suggests a partnership that is seamless and reliable, or complicated and uncertain.

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Illustration of wine racks in a shop-warehouse for an article on wine importing

What Wine Importers Really Look For

Markets & Countries / What Wine Importers Really Look For

By Silvia Da Riva / February 25, 2026

What to consider when preparing to export wine to meet importers’ expectations. Quality is only the starting point. Successful wine export depends on how well a wine fits an importer’s portfolio and operations.

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A wine shop with bottles on display – Illustration for a post about wine export in 2026

Top 5 Wine Export Markets for 2026

Markets & Countries / Top 5 Wine Export Markets for 2026

By Svilen Chaushev / February 13, 2026

For the wine exporting wineries, the question is no longer “Where is the volume?”, but “Where is the value, growth potential, and long‑term demand?”.

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Spanish Wine Export Trends 2024: Volume Drops, Revenue Rises

Markets & Countries / Spanish Wine Export Trends 2024: Volume Drops, Revenue Rises

By Vinaty Market Digest / June 9, 2025

In 2024, Spain retained its position as the world’s second-largest wine exporter by volume, despite shipments dropping to their lowest level in a decade. According to OIV, total exports fell by nearly 1 million hectoliters, reaching 20.0 million hectoliters.

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Italy’s wine exports and production hit record highs in 2024.

Italy’s Wine Export and Production in 2024

Markets & Countries / Italy’s Wine Export and Production in 2024

By Vinaty Market Digest / May 12, 2025

Wine Production Volume in Italy In 2024, Italy’s wine exports reached record highs in both volume and value, despite global economic challenges and the threat of trade tariffs. Italy, already the world’s largest wine producer, was one of the few countries to record an increase in wine production in 2024. Output reached 44.1 million hectoliters,

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Wine Distributor and Importer Guide: Estonia

Markets & Countries / Wine Distributor and Importer Guide: Estonia

By Vinaty Market Digest / February 25, 2025

In 2024, Estonia imported €104m worth of wine, mainly from France, Italy, and Spain. Other key suppliers included Germany, Portugal, Hungary, and Georgia. Nearly 20% of imports came from regional partners like Finland, Denmark, Latvia, and Sweden.

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Wine Distributor and Importer Guide: Kazakhstan

Markets & Countries / Wine Distributor and Importer Guide: Kazakhstan

By Vinaty Market Digest / January 13, 2025

General Information About Kazakhstan Kazakhstan is a country with territory in both Central Asia and Eastern Europe. It has a population of 20 million and ranks as the ninth largest country in the world by land area. It shares borders with Russia to the north and west, China to the east, and Kyrgyzstan, Uzbekistan, and

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Overview Of World Wine Exports Changes in 2023

Markets & Countries / Overview Of World Wine Exports Changes in 2023

By Vinaty Market Digest / July 3, 2024

Wine Export Structure In 2023 As previously noted in our posts, various factors led to 2023’s 6.3% decrease in global wine exports. The figute now stands at to 99.3 million hL, the lowest since 2010. In this short review, we’ll take a look at how the structure of global exports has changed by type of

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Major Wine Importers By Value In 2023

Markets & Countries / Major Wine Importers By Value In 2023

By Vinaty Market Digest / June 27, 2024

In 2023, we are faced with both a decrease in wine production in the Southern Hemisphere and a decrease in the international demand for wine. This resulted in a 6.3% decrease in the global wine export volume, which fell to 99.3 million hL, the lowest figure since 2010. At the same time, the global wine

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List of largest wine importing countries in 2023

Major Wine Importers By Volume In 2023

Markets & Countries / Major Wine Importers By Volume In 2023

By Vinaty Market Digest / June 12, 2024

The entire wine industry, and the international wine trade included, was in 2023 faced with significant changes that had begun in the previous year. First of all, we had to deal with a reduction in wine imports from the world’s largest markets. Global wine exports dropped to 99 million hectolitres, and, at the same time,

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