Let's start with a general understanding of the size of the Japanese wine market. Growth began in the middle of the first decade of the 2000s, when Japan's wine market was just over 200 million litres. According to the Australian government, with a particular interest in exporting wine to a major trading partner, this had increased to 352 million litres by 2022.
According to the Trade Data Monitor Database, Germany’s wine market ranks third in the world in value, trailing only Britain and the USA. It is the world’s biggest importer of wine by volume. Any winery, big or small, should consider how it might fit on this key European market.